Facebook is famous for the Like.
Power in the Like
There is so much power in the Like. Not only to Facebook’s algorithm – but also to the psyche of each person as they are acknowledged through friends Liking them and what they share and post. This is a powerful motivator for why people use Facebook and feel connected in their relationships on Facebook – they feel liked.
Because of this the Like is a powerful way to clean up what you see on Facebook. The algorithm Facebook uses is strongly calibrated to show you things that you Like – that’s what keeps you coming back to Facebook over and over again. If they continually show you posts you don’t like, you’re quickly going to become bored with Facebook and quit logging on.
So how do they do this?
Well I can’t tell you the exact method but it has to do with powerful data processing and mathematical formulas and such, based on your usage of Facebook. Basically they use what they know about the statuses, posts, and pages that you have clicked Like on, and then show you MORE of those types of posts and pages (and ads!!!). It’s a HUGELY popular and powerful marketing tool.
The Power of the Like and Marketers
In fact, let me tell you just how powerful the Like is and how valuable this information is to Marketers.
A few years ago I was contacted by Facebook as a small business owner for my Hatcher’s Honey Bee Farm page. They wanted to sign me up for their advertising program. I talked at length with the gentlemen about how I really didn’t see much return on investment from my initial free trial of $25 advertising credits.
He then told me that the secret to Facebook advertising was setting the parameters to customers who already “like” products similar to mine. With mineral makeup being one of my prime products, he suggested targeting females who liked Whole Foods and Bare Minerals Makeup – as they would be the primary customers who’d actually want to buy a product like mine.
How does Facebook know which women like Whole Foods and Bare Minerals? Easy from their extensive database of women who’ve clicked Like on both of these pages. In short, it’s targeted marketing, and it is MUCH more profitable than just blasting an ad to everyone out in Facebook land. (Note I didn’t take them up on the offer but I definitely learned a lot from that conversation!)
Making the Like Work for You
Since the Like is already working very well for Facebook (and those that advertise on Facebook) – we need to make the Like work for us.
This is an easy one. Like only the things you really like and want to see (or should see).
Need some help in deciding – apply this verse to everything you Like on Facebook:
Finally, brothers and sisters, whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable–if anything is excellent or praiseworthy–think about such things.” Philippians 4:8
What we see on Facebook is what we are going to think about – so like the good stuff, ignore the stuff that’s non-interesting, and Hide the stuff we shouldn’t be seeing or thinking about. Facebook will learn what we Like and stop showing us the other stuff (most of the time at least!)
Like Pages that Encourage You
Just as much as you need to eliminate the negative things that come across your News Feed, you need to ADD things to it that lift you up and encourage you.
There are pages, people, and groups on Facebook for everything under the sun! Search for, like, and continue liking pages and statuses that encourage you.
I say Like 3x, because once you like a page you have to continue interacting with it or Facebook will assume you don’t want really like that page that much and won’t show you the page’s statuses in your News Feed often (or at all).
The easiest way to fix this is to regularly like the statuses you see (and like of course) and to comment. From what I can tell this is one of the top rated variables that Facebook uses in their algorithm – so like, like, like away!
Another way to help make sure that you see a Page’s status is to tell Facebook that you want to see the Page in your News Feed.
Here’s how …
1. Click on the Page you’d like to see all the time in your News Feed.
2. Click on Follow (it will then show a check mark and Following).
3. You can also Click on the menu arrow on the Like button and add the page to your interest lists.
You can also do this for a Page you already like by hovering over their name in your News Feed.
By Liking pages and statuses that uplift and encourage you, you’ll find that Facebook is a much more positive place to spend your time. You will still need to continually evaluate Who you are seeing on Facebook (including pages)- and occasionally do a Spring Cleaning of Facebook, but it will increase the good things that you are seeing and thinking about.
Encouraging Pages to Like
Of course Wisdom Seeking Mommy seeks to be one of the Pages you like – and my prayer is that it uplifts and encourages you in your daily Walk with God. Here are some other great pages that I’ve found that uplift and encourage me! (no particular order 😉 )
iBloom – geared toward business women, but incredibly encouraging for all women, imho.
I hope this series on Spring Cleaning Facebook is helping you to make Facebook a friendlier place when you spend time there. Next time we will look at Spring Cleaning Your Facebook Settings and then take a look at some Facebook Time Management Tricks 🙂 Make sure to sign up for email notifications here so you don’t miss the next posts!
Check out all the posts in the Spring Cleaning Facebook Series: